· Running is America’s most popular fitness activity with over 51 million participants and 19 million who ran at least 100 days last year.

· Promotion, advertising, and publicity in leading running media including Runner’s World, Women’s Running, Competitor Running, LetsRun, Flotrack, Trail Runner, Ultrarunning, Triathlete, and other key running media.

· Publicity consideration in health/fitness and outdoors media including Outside, Men’s Journal, Men’s Health, Women’s Health, SHAPE, SELF, FitSugar, and more.